• Summary and Future Work – Connect back to the intro to resolve the story Business Proposals • Persuasive proposal or recommendation to managers and decision makers • Pyramid principle • Introduction – Show you know core needs • Proposal – Get there in 3 slides or less. 0000014268 00000 n George A. Miller describes in his treatise “The magical number seven, plus or minus two” a pattern governing the process of our mind. Premium PDF Package. 0 100% Customer satisfaction Guaranteed! 0000000856 00000 n Barbara Minto, an ex-McKinsey consultant, wrote a book designed to help consultants find a method to structure their advice and consulting reports. The Pyramid Principle is a famous book by Barbara Minto on the McKinsey method for effective communication. Download PDF Package. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. %PDF-1.4 %���� 0000016937 00000 n 0000001531 00000 n Each course is limited to 10-14 people, each of whom gets a book and a thorough analysis of his or her current approach to writing. Who should read this summary? Nice clean copy. Description Barbara Minto's Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. The pyramid principle was invented by Barbara Minto at McKinsey. Branch out to discuss supporting details. The Pyramid Principle Communications Background Reading THE PYRAMID PRINCIPLE By Dr. Stephen Long (Summary and excerpts from the text by B. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… Other readers will always be interested in your opinion of the books you've read. “The Oz Principle eloquently captures the secret to overcoming obstacles and achieving success. Download. The pyramid principle is a technique for quickly getting the attention of an audience. 0 0000001105 00000 n Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. 20 0 obj<>stream PDF. I read it in the mid-2000s after it being recommended by the Manager-Tools team and recently re … - Prof (from: The Pyramid Principle) Q A S C The SCQA method is a tool to define different elements in your story. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations. The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information. So let’s get to the meat. trailer Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, 0000007272 00000 n A short summary of this paper. It is filled with practical insights essential to the personal and organizational journey of getting results. 0000009345 00000 n A short summary of this paper. 237 0 obj <>/Filter/FlateDecode/ID[<9F8EA32877C4BF4D9D11168FDD82C22D>]/Index[218 36]/Info 217 0 R/Length 91/Prev 51885/Root 219 0 R/Size 254/Type/XRef/W[1 2 1]>>stream Qualifies for Prime Shipping and FREE standard shipping. Free PDF. h�bbd``b`z$�� ��b5 v�"���tA�@������@D*���)Q�@����]���Ȑ d100RN�g�` ԍ> H���;r�0�{��u A��}����2:������������U?��~��X�T:�.Q]��N'�S�N���J��x�˗�(��i+�M`�=#�0pYhz���w$"�M�7��. Using Minto Pyramid Principle for writing Equity research reports, Business plan, Strategy reports and other consulting Assignments Traditionally, Presentations Lack a Cohesive Theme Presentations are typically a summary of fact-based analysis Major sections of document are not clearly linked together Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. %%EOF tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. 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